Studio Blueprint
A step-by-step program for opening your own children's art studio, built from everything we've learned running Smudge Artspace.
Join the Waitlist“I get asked every single week how to start a studio like Smudge. So I'm finally putting everything I know into one place.”
Five years ago, Emma Dunlop opened Smudge Artspace with a lease, a paint-stained table, and zero business experience. Today Smudge runs 20+ classes a week, hosts 100+ birthday parties a year, and has built a community of thousands of families.
Studio Blueprint is the course she wishes existed when she started. Eight weeks of real tools, real systems, and real documents from inside Smudge. Not theory. Not AI-generated advice. The actual playbook.
The Curriculum
8 weeks. 7 pillars. Everything you need.
Vision & Viability
Ground your idea, define your studio model, and test your readiness.
Financial Model
Real numbers from a real studio. Costs, pricing, capacity maths, and income planning.
Space & Compliance
Finding a location, negotiating leases, fit-out, insurance, and safety.
Program & Philosophy
Process art philosophy, class structures, terms, holidays, and parties.
Systems & Team
Booking, policies, daily ops, hiring, and building your studio culture.
Marketing & Growth
Pre-launch strategy, Instagram, email, community partnerships, and enrolment.
Why Studio Blueprint?
Built from 5+ years running Smudge Artspace in Melbourne
Real data from a real P&L. Not theory or AI-generated advice
Weekly live calls with Emma. Done with you, not just for you
Under 3% of a franchise fee. No royalties. Your own brand
Process art niche. No one else is teaching this
Small cohorts (max 25) so every question gets answered
Join the waitlist
Be the first to know when enrolments open. No spam, just one email when we launch.