Chapter 01
Vision + Numbers
Why a studio, who it's for, and the maths that make it real. Costs, pricing, capacity, and a P&L pulled from inside Smudge.
Starting May 2026
Studio Blueprint
A step-by-step program for opening your own children's art studio, built from everything we've learned running Smudge Artspace.
Reserve your spot — $50“I get asked every single week how to start a studio like Smudge. So I'm finally putting everything I know into one place.”
Five years ago, Emma Dunlop opened Smudge Artspace with a lease, a paint-stained table, and zero business experience. Today Smudge runs 20+ classes a week, hosts 100+ birthday parties a year, and has built a community of thousands of families.
Studio Blueprint is the course she wishes existed when she started. Eight weeks of real tools, real systems, and real documents from inside Smudge. Not theory. Not AI-generated advice. The actual playbook.
The Curriculum
8 weeks. 4 chapters. Everything you need.
Chapter 02
Space + Program
Finding the room, fitting it out, and the process-art philosophy that fills it. Class shapes, terms, parties, holiday programs.
Chapter 03
Systems + Team
Bookings, policies, daily ops, hiring, and the studio culture that keeps families coming back week after week.
Chapter 04
Marketing + Growth
Pre-launch strategy, Instagram, email, community partnerships, and the enrolment flow that fills your first term.
Why Studio Blueprint?
Built from 5+ years running Smudge Artspace in Melbourne
Real data from a real studio founder. Not theory or AI-generated advice
Weekly live calls with Emma. Done with you, not just for you
Process art niche. No one else is teaching this
Small cohorts (max 20) so every question gets answered
Reserve your spot
Pay a $50 deposit to lock in a seat in the next cohort. The deposit comes off your tuition. Fully refundable if it isn't a fit.
Not ready yet? Get notified when the next cohort opens instead.
Not ready for a deposit?